Chapell & Associates

Wednesday, August 31, 2005

A Tale of Two Anti-Spam Strategies

iMedia Connection - August 31, 2005  A Chapell Article
The problem with spam is simple, right? There's just too much of it. But it's a problem for different reasons to different people. For consumers, it's a problem because it clogs up their email programs. If they're not careful, it snares them in scams or identity theft. For marketers, though, spam is a problem because it makes consumers wary of any and all email marketing...(more).

posted by Isaac on Wednesday, August 31, 2005

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