Personalizing Search

iMedia Connection - December 6, 2005 A Chapell Article
These days, the "consumer in control" has pretty much become the catch phrase de jour in online circles. But what do we mean when we say this? Things might seem clearest in the search space - text-ads have been so far focused on relevancy and consumer choice - but we're always trying to make online advertising more user-specific. Search engines may start to do more than just respond to user inputs.(more).