Targeting, Search & Privacy Concerns

iMedia Connection - December 19, 2005 A Chapell Article
As many of you probably know, some of the larger search engines are increasingly entering into the behavioral targeting space. This is to say that they're using information about users and their past behaviors (in this case, the searches they've conducted) to optimize their ad placement. As these technologies increase in use, some privacy concerns have begun to arise...(more).