Chapell & Associates

Monday, February 27, 2006

Bill May Upend Online Marketing Model

iMedia Connection - February 27, 2006 A Chapell Article
What would happen if companies were legally required to delete the information they collected from and about consumers after a short period of time? This isn't just speculation - legislation has just been proposed that attempts to regulate the data retention practices of our industry. This new legislation could limit online data collection and even change the internet advertising landscape.

posted by Isaac on Monday, February 27, 2006

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