Chapell & Associates

Monday, April 03, 2006

Potential Solution Strategies for Spyware

iMedia Connection - April 03, 2006 A Chapell Article
A recent panel discussion between technology and legal analysts provided a different angle on the spyware controversy. This discussion was actually quite different from what I'd heard before -- for two main reasons. First, the arguments over spyware have, as we had hoped, moved forward. Today's problem is less, What is spyware? And more, What are we going to do about it?

Second, this panel wasn't made up of folks from the online marketing sphere. So their perspective was a little different, and sometimes even hostile to many advertising platforms. Yet while I may not have agreed with everything said, it was valuable to hear a take on solutions to spyware from outside of the marketing sphere. In fact, many in the online space may do well to take note of what was suggested. (more).

posted by Isaac on Monday, April 03, 2006

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