Chapell & Associates

Monday, May 08, 2006

A Click Fraud Solution?

iMedia Connection - May 08, 2006 A Chapell Article
After representatives from Google and Yahoo! sat down to discuss click fraud at the Search Engine Strategies New York conference this March, the issue seemed squarely back on the front stage. Maybe it never left, but it's clear that an increasing number of online marketers are expressing concern about the money they've spent on search ads.

But no matter how concerned these marketers are, it's principally a business problem, right? What in the world, you might be asking yourself, is a privacy guy doing talking about click fraud? Bear with me-- I'll get to that in a moment. Taking a look at the current state of click fraud - and the solutions that have been suggested - will make it clear how consumer privacy may soon become an issue...(more).

posted by Isaac on Monday, May 08, 2006

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