Chapell & Associates

Friday, June 02, 2006

The Status on Mobile Spam

iMedia Connection - June 02, 2006 A Chapell Article
About once a month, I get a SMS (text message) from a five-digit number asking me something like, "Would you like to receive great relevant offers from so-and-so?" I can't say that this has ever seemed like the most compelling pitch; I don't remember ever signing up to receive this sort of marketing, nor am I told what sort of ads these will be. The SMS also states, "If so, txt YES to this number. If not, txt STOP to this number." So I send a four-letter SMS in reply and about a month later get the same message again.

Evidently, I'm not alone. According to a new study from the Pew Internet and American Life Project, the Associated Press and AOL, 18 percent of cell phone users report getting text message spam on their phones...(more).

posted by Isaac on Friday, June 02, 2006

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