Re-Evaluating Click Fraud
iMedia Connection - October 12, 2006 A Chapell Article
We hear all the time that click fraud is one of most pervasive problems facing online advertising. Reports consistently place the percentage of click fraud in the search space at around 15 percent, while Google's and Yahoo!'s recent settlements with advertisers unhappy about fraudulent clicks focused additional industry attention on the issue.
We hear all the time that click fraud is one of most pervasive problems facing online advertising. Reports consistently place the percentage of click fraud in the search space at around 15 percent, while Google's and Yahoo!'s recent settlements with advertisers unhappy about fraudulent clicks focused additional industry attention on the issue.
