Chapell & Associates

Wednesday, September 12, 2007

Irony and the "new" DMA

I was up fairly late last night working on a project for a new client. This happens from time to time, and when it does, I like to sleep in a bit the next morning.

At 8:01 AM, I was awakened by a call. A pre-recorded call from John Greco, CEO of the Direct Marketing Association. John's message was that there was some important information on - get this - ethical and permission based marketing at the DMA 07' Conference in October.

And just to add to the irony, the DMA website doesn't empower it's members to adjust their communications preferences.... which, if you think about it, is kind of permission marketing 101. Yes, they provide me with the option of not getting email messages, but nothing regarding unsolicited phone calls.

Now honestly folks, would you take advice on permission based marketing from someone that demonstrates so little respect as to call you at 8am?

I sent an email to John and to the DMA's customer service #. I'll let you know if/when I hear back.... ugg.

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posted by Alan on Wednesday, September 12, 2007

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