IAPP Privacy Summitt
Thursday, March 27 11:30 a.m. - 12:30 p.m.
Privacy Challenges and Opportunities With Evolving Advertising
Alan Chapell, CIPP, President, Chapell and Associates LLC
Don Lloyd Cook, CIPP, Chief Privacy Officer, Feeva Technology, Inc.
Dr. Eloise Coupey, Associate Professor, Pamplin College of Business, Department of Marketing, Virginia Tech
In the race toward ever-more precise marketing techniques, new models for delivering advertising are being developed and tested, such as behavioral advertising and location-based advertising, among others. The emergence of these new models has generated an intense discussion about how they fit into our current privacy policy and regulatory environment, leading the FTC to hold a town hall meeting on behavioral advertising in November 2007. This session will provide a report of the content and results of that meeting, and put it in the context of the current and evolving regulatory environment in the U.S. and internationally, with a particular focus on the EU. Additionally, the session will examine the possible impacts on consumer trust and perceptions of privacy in online and mobile environments.
Privacy Challenges and Opportunities With Evolving Advertising
Alan Chapell, CIPP, President, Chapell and Associates LLC
Don Lloyd Cook, CIPP, Chief Privacy Officer, Feeva Technology, Inc.
Dr. Eloise Coupey, Associate Professor, Pamplin College of Business, Department of Marketing, Virginia Tech
In the race toward ever-more precise marketing techniques, new models for delivering advertising are being developed and tested, such as behavioral advertising and location-based advertising, among others. The emergence of these new models has generated an intense discussion about how they fit into our current privacy policy and regulatory environment, leading the FTC to hold a town hall meeting on behavioral advertising in November 2007. This session will provide a report of the content and results of that meeting, and put it in the context of the current and evolving regulatory environment in the U.S. and internationally, with a particular focus on the EU. Additionally, the session will examine the possible impacts on consumer trust and perceptions of privacy in online and mobile environments.
Labels: Speaking
