Mediapost OMMA Mobile Forum
February 7, 2008
3:00pm: How Open is Open?
Google is behind it. Verizon chimed in. Sprint and AT&T claim they are already there. But what exactly is an "open platform" in mobile? Will it help marketers attaint he reach and standardization they find so elusive on mobile? Will "openness" really accelerate adoption of mobile media by offering users more innovative content and applications? What do the carriers mean when they say "open" and what do Google and the new Handset Alliance mean by it?
Moderator: Alan Chapell, President,Chapell and Associates
Christopher Payne-Taylor, CMO,AdME Corp.
Osama Alshaykh, CTO, Packet Video
Dave Oberholzer, Limbo
Webster Lewin, Director of Mobile Marketing, R/GA
Frank Barbieri, CEO, Transpera
3:00pm: How Open is Open?
Google is behind it. Verizon chimed in. Sprint and AT&T claim they are already there. But what exactly is an "open platform" in mobile? Will it help marketers attaint he reach and standardization they find so elusive on mobile? Will "openness" really accelerate adoption of mobile media by offering users more innovative content and applications? What do the carriers mean when they say "open" and what do Google and the new Handset Alliance mean by it?
Moderator: Alan Chapell, President,Chapell and Associates
Christopher Payne-Taylor, CMO,AdME Corp.
Osama Alshaykh, CTO, Packet Video
Dave Oberholzer, Limbo
Webster Lewin, Director of Mobile Marketing, R/GA
Frank Barbieri, CEO, Transpera
Labels: Speaking
