MinDay - Engagement Panel
April 15, 2008 10:15AM - New York
The New Measure of Success: Metrics in the Age of Engagement
Engagement is the new mantra of online publishing, but how do publishers define and measure this concept and gather from their audience the data points that are the new coin of the realm in interactive advertising? What metrics really matter most with advertisers? Is it “time spent” or “audience reach?” Do video, digital magazines, mobile, podcasting and other emerging media enhance or confuse the numbers game online? Our panelist will explore how publishers can make best use of their site and audience numbers with media buyers.
The New Measure of Success: Metrics in the Age of Engagement
Engagement is the new mantra of online publishing, but how do publishers define and measure this concept and gather from their audience the data points that are the new coin of the realm in interactive advertising? What metrics really matter most with advertisers? Is it “time spent” or “audience reach?” Do video, digital magazines, mobile, podcasting and other emerging media enhance or confuse the numbers game online? Our panelist will explore how publishers can make best use of their site and audience numbers with media buyers.
- Debbie Solomon Senior Partner, Research Director, MindShare
- Carolyn Creekmore - Vice President, Client Services, Nielsen Online
- Robert Ames - VP & GM Digital Automotive Group, Hachette Filipacchi Media U.S
- Alan Chapell - President, Chapell & Associates
Labels: Speaking
