SXSW Interactive
Friday, March 12, 2010 2:00 pm, Austin, Texas
Smackdown: Consumers Privacy vs. Advertiser Revenue
In early 2009 the Federal Trade Commission became more vocal on its opinions regarding online advertising and privacy policies. To sum it up, the FTC has basically been saying advertisers are not disclosing how they collect information on users well enough. So what could happen to the future of advertising and online publishers if the FTC bans tracking consumers web activity? Let's discuss options, actions the industry is currently taking and the potential risks to advertisers and consumers if the bill passes. This panel is sponsored by Rubicon Project.
Alan Chapell, Chapell & Associates
Alison Pepper, IAB
Jordan Mitchell, the Rubicon Project
Ingrid Sanders, TARGUSinfo
Jay Habegger, OwnerIQ
Smackdown: Consumers Privacy vs. Advertiser Revenue
In early 2009 the Federal Trade Commission became more vocal on its opinions regarding online advertising and privacy policies. To sum it up, the FTC has basically been saying advertisers are not disclosing how they collect information on users well enough. So what could happen to the future of advertising and online publishers if the FTC bans tracking consumers web activity? Let's discuss options, actions the industry is currently taking and the potential risks to advertisers and consumers if the bill passes. This panel is sponsored by Rubicon Project.
Alan Chapell, Chapell & Associates
Alison Pepper, IAB
Jordan Mitchell, the Rubicon Project
Ingrid Sanders, TARGUSinfo
Jay Habegger, OwnerIQ
Labels: Speaking
