Networks and Exchanges: IAB Marketplace

Monday, May 3, 2010, New York, NY

Data, Transparency and Privacy

The evolving networks and exchanges marketplace gives rise to a host of thorny issues. Who owns the data? What does transparency really mean? Who should be responsible for privacy—and can it really be maintained? In this session, industry insiders offer their perspectives on how to manage these issues.

Introduction by: David Jacobs, Senior Vice President of Publisher Services, AOL, Advertising.com
Moderator: Alan Chapell, President, Chapell & Associates
Joe Apprendi, Chief Executive Officer, Collective
Ramsey McGrory, Vice President, North American Marketplaces, Yahoo!
George Pappachen, Chief Privacy Officer, Kantar/WPP
Kirby Winfield, President and Chief Revenue Officer, Mpire