Mediapost OMMA Global
Wednesday March 18, 2010 2:45 pm, San Francsico Marriott Marquis
Targeting Your Customers’ Transactions: Behavioral’s New Frontier?
Up to now behavioral targeting techniques have generally relied on Web surfing, search, or social media activity to create audience profiles. However, new companies have emerged with platforms can take you a step closer to your consumer base by targeting people based on their actual transactions. In this session, we’ll take a careful look at the efficacy of these transactional targeting channels and the best ways to successfully leverage this gold mine of consumer data. We’ll also give you a preview of the privacy concerns and solutions that arise when transactional data comes into play. Join us for an insider view of how a new form of BT could be applied to your needs with minimal risk.
Alan Chapell, President, Chapell & Associates
Glenn Fishback, SVP, Adify Media
Tom Phillips, President and CEO, Media6Degrees
Omar Tawakol, CEO, BlueKai
Todd Teresi, Chief Revenue Officer, Quantcast
Hans Theisen, CRO and Co-founder, Cardlytics
Targeting Your Customers’ Transactions: Behavioral’s New Frontier?
Up to now behavioral targeting techniques have generally relied on Web surfing, search, or social media activity to create audience profiles. However, new companies have emerged with platforms can take you a step closer to your consumer base by targeting people based on their actual transactions. In this session, we’ll take a careful look at the efficacy of these transactional targeting channels and the best ways to successfully leverage this gold mine of consumer data. We’ll also give you a preview of the privacy concerns and solutions that arise when transactional data comes into play. Join us for an insider view of how a new form of BT could be applied to your needs with minimal risk.
Alan Chapell, President, Chapell & Associates
Glenn Fishback, SVP, Adify Media
Tom Phillips, President and CEO, Media6Degrees
Omar Tawakol, CEO, BlueKai
Todd Teresi, Chief Revenue Officer, Quantcast
Hans Theisen, CRO and Co-founder, Cardlytics
Labels: Speaking
