Chapell & Associates

Monday, April 12, 2010

OMMA Mobile

Wednesday, May 12, 2010 12:15 pm, New York City

Negotiating the New Fragmentation: Should Marketers Care Who Wins the Platform Wars?

This is the ‘Year of Android’ we are told. Apple better watch out. Yet, last time we checked RIM/Blackberry still had a dominant and growing market share. But wait, did you hear? Microsoft actually has a compelling mobile platform coming this Christmas. And don’t overlook HTML5 because that could make mobile operating systems moot. The new mobile app platforms were greeted as salvation from years of frustrating and costly mobile fragmentation, but this environment seems like more of same. Does it really matter to brands and marketers if Google extends its search dominance into the Android platform? Is Apple’s continued dominance a threat to marketing autonomy and open platforms? It is all well and good to say that a marketer will “be on every platform our user lives” but how do you manage development costs and what do these different platforms have to offer marketers?

Alan Chapell, President, Chapell & Associates
Eric Bader, Chief Strategy Officer, Initiative
Ben Gaddis, Director of Mobile and Emerging Media Strategy, T3
Paul Palmieri, President and CEO, Millennial Media


posted by Alan on Monday, April 12, 2010

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