You’ve either seen it, or used it in your own marketing mix: Ads that appear based on that book you loved in 6th grade. Product recommendation engines that know you better than you know yourself. Behavioral targeting and artificial intelligence algorithms that show the right offer, at just the right time.
We call it the “Personalization Revolution,” and it’s been quietly enabling a select number of marketers to create not just windfall profits—but also far deeper relationships with customers, constituents, and the marketplace.
The fact is, if you’re a marketer, you probably are already using personalization. But you’re likely unaware of the extraordinary benefits that personalization can bring. And, as a result, you may just be missing out on one of the most important—and historic—developments in marketing over the past century.
Enter The Future of Marketing II: The Personalization Revolution, a virtual “microconference” featuring 60 industry analysts, CMOs, leading technologists, authors, bloggers, and more telling the story of personalized marketing in just 60 minutes. They’ll reveal the technology that drives it, the ethical issues that have resulted from its use, successful examples in action, and the implications that we all need to understand and consider.