Chapell & Associates

Tuesday, March 22, 2011

Digital Publishing Summit

Monday, March 28th, 2011

Privacy for Platforms Roundtable Discussion: Browser-based Do Not Track: Back in December of last year, the Chairman of the Federal Trade Commission called upon the browser companies to provide consumers with a the ability to ensure that online companies do not track them. While a number of key details still need to be worked out, each of the major browser manufacturers has their own approach to DNT. And each approach provides a unique set of challenges to companies in the online media chain. This session will walk through how we got here and explore some key concepts that companies in this space should be thinking about regarding DNT – including how DNT may work with the existing OBA self-reg program. Join an expert in privacy and interactive marketing as he walks you through a confidential working session on this important topic. -- PLATFORMS & TECH COMPANIES ONLY.

Moderator: Alan Chapell, President, Chapell & Associates


posted by Alan on Tuesday, March 22, 2011

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