Digital Publishing Summit
Tuesday, March 29th, 2011
Privacy for Platforms Roundtable Discussion: The State of Online Behavioral Advertising Self-Reg: The Direct Marketing Association is actively enforcing the OBA Self-regulation program offered by the Digital Advertising Alliance (DAA), and the IAB is giving its members (which includes most companies in the audience) a six month window to join the OBA program. So now that the proverbial rubber is hitting the road, what do the platforms, networks and exchanges need to be doing in order to comply with this program? And how much do the answer(s) change for companies operating in the EU? Oh yeah, and what about mobile? Join an expert in privacy and interactive marketing as he walks you through a confidential working session on this important topic. -- PLATFORMS & TECH COMPANIES ONLY.
Moderator: Alan Chapell, President, Chapell & Associates
Privacy for Platforms Roundtable Discussion: The State of Online Behavioral Advertising Self-Reg: The Direct Marketing Association is actively enforcing the OBA Self-regulation program offered by the Digital Advertising Alliance (DAA), and the IAB is giving its members (which includes most companies in the audience) a six month window to join the OBA program. So now that the proverbial rubber is hitting the road, what do the platforms, networks and exchanges need to be doing in order to comply with this program? And how much do the answer(s) change for companies operating in the EU? Oh yeah, and what about mobile? Join an expert in privacy and interactive marketing as he walks you through a confidential working session on this important topic. -- PLATFORMS & TECH COMPANIES ONLY.
Moderator: Alan Chapell, President, Chapell & Associates
Labels: Speaking
