Chapell & Associates

Thursday, April 21, 2016

Wednesday, April 6, 2016 San Francisco, CA

After Ad-Tech: Capturing the Marketing, Media (and Ad) Opportunities of 2021

Afternoon Keynote:

Presentation: 2021: The Year it all Comes Together for Digital

2021 is the year digital media turns 25. Will it be cause for celebration, or will we all be looking back fondly on our industry's kinder, gentler days? Digital Media Analyst and Futurist Alan Chapell takes a look at several current trends and predicts how they play out over time, including: permission marketing, click-bait publishing and consumer privacy perceptions.

Alan ChapellPrincipalChapell & Associates 

Panel: The Data-Driven Consumer: Imagining An Opt-In Ad Economy of 2021

How long has the industry been assuring consumers that tracking their online behaviors, preferences, personae and compromising their privacy gives them more relevant and better advertising and better media? But has it…really? Maybe users are blocking ads because the purported value exchange of advertising is invisible at best, laughable at worst. This panel explores the possibility of data collection becoming an opportunity for media and advertisers to reset the relationship. Will the media of 2021 need to better leverage opt-in relationships where the exchange of data for content is more transparent, clearly beneficial to the consumer and under her control? As content and data diffuses into the Internet of Things, especially, won’t permission-based marketing relationships become pretty much required. Why wait to figure out how this all will work?

Alan ChapellPrincipalChapell & Associates 
Alex GrothCEOGladly
Alexander OuvaroffSVP / Partner: National Account Managament LeadRosetta
Mike ParkerPresident, Western RegioniCrossing
Adam SeymourSVP, Managing DirectorCarat USA


posted by Alan on Thursday, April 21, 2016

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