Monday, July 27, 2015, Sonoma, CA


MMA: CEO & CMO Summit

Sonoma Valley Room

Location-based advertising is no longer a trend; it’s a complete shift in thinking. In fact, BIA Kelsey estimates that U.S. location-targeted mobile ad revenues are projected to grow from $4.3 billion in 2014 to $18.2 billion in 2019, a 33.5 CAGR. Monica Ho, Head of Marketing at xAd and MMA North American Board Member and Location Committee Co-Chair, is bringing together a team of experienced advisors that will foster a supportive setting for location therapy. Participants will leave with a clear picture of how they can apply location data and insights to drive meaningful and measurable impact on their business and a support network of experts. Be prepared for a therapeutic breakthrough on the road to location-fueled success!

Alan Chapell, President, Chapell Associates 
Andy Chu, Division VP, GM, Mobile and Community Experiences, Sears
Monica Ho, Head of Marketing, Infrastructure, xAd
Brandon Rhoten, VP, Digital & Social Media, Wendy's International