November 8, 2012New York Marriott Marquis
Panel: Will The Viewable Impression Really Change Anything?
For over a decade,
the dirty little secret of online display was that a startlingly large
number of ads got counted by buyers and sellers as “served” that were
never seen. Media buyers and much of the ad economy appear to support an
evolving “viewable impression” metric. How and when will this change
the game of online display? Which players and models get helped or hurt?
More importantly, can this focus on the state of the Web page itself
finally get publishers to clear out the clutter? Shouldn’t share of
voice and ownership of the page be a greater part of the premium display
story? Shouldn’t the increased engagement metrics from cleaner, leaner
mobile and tablet environments teach us something about the role of user
experience in ad effectiveness? We bring together both buyers and
sellers to discuss measuring and maximizing real engagement.
- Moderator
- Alan Chapell, President, Chapell & Associates @chapell68
- Panelists
- Andrew Casale, VP, Strategy, Casale Media
- Andrew Shebbeare, Founding Partner & Chief Strategist, Essence Digital
- Tom Shields, Co-Founder/CSO, Yieldex
- Cat Spurway-Hepler, SVP, Strategy and Marketing, PointRoll
- Jeremy Stanley, CTO, Collective
Labels: Speaking
