OMMA Metrics and Research
Tuesday, February 21, 2012, New York, NY
Automating Business with Data -- Can You Afford to Take Your Hand Off the Wheel?
It has been postulated that the holy grail of analytics is the creation of a wildly profitable business that functions brilliantly with little human intervention. Such a business would be driven by the detection of key, value-generating events that can be automated to either generate revenue or reduce costs. Do closed-loop, self-optimizing systems exist in the business world today? Is it possible to (mass-)personalize relevant marketing in order to (re)act to and engage consumers?
Tuesday, February 21, 2012, New York, NY
Automating Business with Data -- Can You Afford to Take Your Hand Off the Wheel?
It has been postulated that the holy grail of analytics is the creation of a wildly profitable business that functions brilliantly with little human intervention. Such a business would be driven by the detection of key, value-generating events that can be automated to either generate revenue or reduce costs. Do closed-loop, self-optimizing systems exist in the business world today? Is it possible to (mass-)personalize relevant marketing in order to (re)act to and engage consumers?
- Moderator
- Alan Chapell , President, Chapell & Associates
- Panelist
- Yoav Arnstein , Co-Founder & CEO, Legolas Media
- Phil Fernandez , CEO, Marketo, Inc.
- Eric Hansen , Founder and CEO, SiteSpect, Inc.
- Marc Kiven , Founder and Chief Revenue Officer, BrightTag
- Nick Tabbal , SVP Research, Resonate Networks
Labels: Speaking
