Chapell & Associates

Wednesday, March 21, 2012

OMMA Metrics and Research

Tuesday, February 21, 2012, New York, NY

Automating Business with Data -- Can You Afford to Take Your Hand Off the Wheel? 
It has been postulated that the holy grail of analytics is the creation of a wildly profitable business that functions brilliantly with little human intervention. Such a business would be driven by the detection of key, value-generating events that can be automated to either generate revenue or reduce costs. Do closed-loop, self-optimizing systems exist in the business world today? Is it possible to (mass-)personalize relevant marketing in order to (re)act to and engage consumers?
Alan Chapell , President, Chapell & Associates
Yoav Arnstein , Co-Founder & CEO, Legolas Media
Phil Fernandez , CEO, Marketo, Inc.
Eric Hansen , Founder and CEO, SiteSpect, Inc.
Marc Kiven , Founder and Chief Revenue Officer, BrightTag
Nick Tabbal , SVP Research, Resonate Networks


posted by Alan on Wednesday, March 21, 2012

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