The Battle over the Behavioral Advertising Choice Mechanisms
Do Not Track? Triangle i? Tracking Protection Lists? Who will win? You decide.
The debate over behavioral advertising has been the main topic of conversation at regulatory and congressional hearings, and industry and academic conferences for the past year. The choice mechanisms for consumers range from Opt-out cookie-based mechanisms, Tracking Protection Lists, and the Do Not Track HTTP Header. Of these choice mechanisms, which do consumers actually understand, and which are usable? This panel will explore these mechanisms as they battle to the death for both policy maker and consumer acceptance.
Lorrie Cranor, Carnegie Mellon University, Moderator
Alan Chapell, BlueKai
Manoj Hastak, American University
Harlan Yu, Princeton University