DIGIDAY:VIDEO UPFRONT
Tuesday, APRIL 12, 2011, New York, NY
COCKTAILS AND CONVERSATIONS:
5:25-6:00pm: Live Content Panel: The Challenge of Live. Online video's Next Frontier: First came the scale of video snacking. Then came premium content from original web video creators and the migration of television content to the Web. Today, multi-platform video consumption is ideal for live events, bringing people together to share in the communal experience of "now," despite being hundreds or thousands of miles apart. How do brands get in on the action? Is there a "live brand halo" effect to be had for marketers wanting to bring friends and fans together?
Moderator: Alan Chapell, President, Chapell & Associates
COCKTAILS AND CONVERSATIONS:
5:25-6:00pm: Live Content Panel: The Challenge of Live. Online video's Next Frontier: First came the scale of video snacking. Then came premium content from original web video creators and the migration of television content to the Web. Today, multi-platform video consumption is ideal for live events, bringing people together to share in the communal experience of "now," despite being hundreds or thousands of miles apart. How do brands get in on the action? Is there a "live brand halo" effect to be had for marketers wanting to bring friends and fans together?
Moderator: Alan Chapell, President, Chapell & Associates
Labels: Speaking
