Mapping the Display Landscape Panel

Tuesday, July 26, 2011, New York, NY

How to Successfully Navigate the Shifting Currents of Display and "What's Next"

In the midst of the rapidly developing display ecosystem, it's easy to feel overwhelmed with the new technologies, acronyms and players in our industry. Media planners and buyers are routinely challenged to keep up with developments as they emerge and to navigate the changing mechanics involved in managing a digital media plan. On this panel, a host of industry leaders will discuss how to navigate this fragmented and changing world and touch on topics such as:

• How to respond to the fast-pace evolution of the display landscape and what to expect in the near future

• An Overview of new tactics in display: real-time bidding, DSPs, Video and how to holistically integrate these within the media plan

• Best practices around data, audience targeting and branding

Panelists:

Chip Hall, Head of Buyer Development AdX, Google,
Ramsey McGrory, VP North American Marketplaces, Yahoo!
Chris Scoggins, SVP & GM DLX Platform, dataLogix
Andrew S. Feigenson, VP Strategic Accounts, The Nielsen Company,

Moderator:

Alan Chapell, President, Chapell & Associates