TabletRevolution
Thursday, February 23, 2012, New York, NY
The Bean Counters
Who is doing what on which devices? Tablet habits are evolving as quickly as consumers discover new uses for their new best friend. Now that media and marketers are chasing new levels of content engagement, second screen rituals and t-commerce, what patterns are emerging to surprise us in 2012? And after this holiday, the market added at least two credible iPad competitors. We ask the major metrics companies tracking these audiences to share their vision for the what is on tap.
Thursday, February 23, 2012, New York, NY
The Bean Counters
Who is doing what on which devices? Tablet habits are evolving as quickly as consumers discover new uses for their new best friend. Now that media and marketers are chasing new levels of content engagement, second screen rituals and t-commerce, what patterns are emerging to surprise us in 2012? And after this holiday, the market added at least two credible iPad competitors. We ask the major metrics companies tracking these audiences to share their vision for the what is on tap.
- Moderator
- Alan Chapell, President, Chapell & Associates @chapell68
- PanelistS
- Peter Farago, VP of Marketing, Flurry
- Evan Neufeld, CMO, Ground Truth
- Mitch Oscar, EVP, Televisual Applications, MPG
- Eric Solomon, SVP Digital Audience Measurement, Nielsen
Labels: Speaking
