Chapell & Associates

Wednesday, March 21, 2012


Thursday, February 23, 2012, New York, NY

The Bean Counters 
Who is doing what on which devices? Tablet habits are evolving as quickly as consumers discover new uses for their new best friend. Now that media and marketers are chasing new levels of content engagement, second screen rituals and t-commerce, what patterns are emerging to surprise us in 2012? And after this holiday, the market added at least two credible iPad competitors. We ask the major metrics companies tracking these audiences to share their vision for the what is on tap.
Alan Chapell, President, Chapell & Associates
Peter Farago, VP of Marketing, Flurry
Evan Neufeld, CMO, Ground Truth
Mitch Oscar, EVP, Televisual Applications, MPG
Eric Solomon, SVP Digital Audience Measurement, Nielsen


posted by Alan on Wednesday, March 21, 2012

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