AdMonsters: OPS Mobile

Thursday, April 19, 2012, New York, NY

Mobile Privacy: The Elephant(s) in the Room

Mobile Advertising is finally starting to come into its own. While that's news great for the business side, the model for ensuring privacy in a mobile context has yet to reach maturity. Even companies trying to the right thing are often finding that the privacy standards that are effective in an online context are less so in mobile. As MUIDs are currently the de facto technology for most mobile ad networks, what are the rules for their use? How does location fit in? How do we communicate the...

Speakers: Alan Chapel