Tuesday, May 19, 2015, New York, New York
With an infinite number of potential interactions between and among devices, the role of data will be transformed all while companies are investing tens of millions to harness that data for real time use. But IoT data is still unchartered territory where the owners and gatekeepers are yet to be defined. How will data be normalized across channels and made accessible to marketers? And how can brands and agencies sift through the most timely and useful morsels of information and leverage them for constantly, on-the-move consumers?