Chapell & Associates

Monday, July 13, 2015

Tuesday, June 23, 2015, Cambridge, MA

2015 MITX The Art & Science of Data Summit

Digital Privacy
The focus of this discussion is digital privacy for brands. In this session, a digital privacy law expert will discuss:
  • Historical perspective: the growth of the modern day privacy movement
  • A 101 of privacy rules
  • Key privacy triggers: types of data, jurisdiction, use of data
  • Mobile and cross-platform: the future of digital marketing and audience creation
  • Managing your internal privacy and legal teams to drive revenue
  • Europe's opt-in dystopia: how will American companies compete?
You will leave with a better sense of the questions you need to think about as you build your internal media teams. Alan will use language that marketers can understand – no legal speak – while also engaging and entertaining.

Alan Chapell (@Chapell68), President, Chapell & Associates


posted by Alan on Monday, July 13, 2015

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