Tuesday, June 23, 2015, Cambridge, MA

2015 MITX The Art & Science of Data Summit

Digital Privacy

The focus of this discussion is digital privacy for brands. In this session, a digital privacy law expert will discuss:

• Historical perspective: the growth of the modern day privacy movement
• A 101 of privacy rules
• Key privacy triggers: types of data, jurisdiction, use of data
• Mobile and cross-platform: the future of digital marketing and audience creation
• Managing your internal privacy and legal teams to drive revenue
• Europe's opt-in dystopia: how will American companies compete?

You will leave with a better sense of the questions you need to think about as you build your internal media teams. Alan will use language that marketers can understand – no legal speak – while also engaging and entertaining.

Alan Chapell (@Chapell68), President, Chapell & Associates