Behavioral Tageting and Analytics

Adage describes how BT is helping "marketers figure out what types of people are drawn to their products."

Love the idea of using BT to better understand your online customer / audience. And as Tacoda ramps up it's partnership with comScore, the back end analysis will (presumably) improve significantly.

Remember when online was just a direct response medium?

Funny, but we're starting to see a similar DR / Branding debate emerge in the mobile space now...