Chapell & Associates

Thursday, April 21, 2016

Thursday, May 19, 2016 New York, NY

All Mobile Is Local

Panel: Geotargeting, Conquesting, Couponing: The State of Last Meter Tactics

We kick off OMMA Mobile Local surveying the most successful tactics in the battle over local mobile airspace. How do leading tactics like geo-targeting ads, conquesting competitor spaces and local couponing map against different marketing goals. Are local data and the mobile ad ecosystem up to the task of real-time geo-targeting? Is couponing already overused and cluttered in the space?

Alan Chapell , Principal , Chapell & Associates 
Craig Elimeliah , Director of Creative Technology, North America , VML 


posted by Alan on Thursday, April 21, 2016

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