Thursday, May 19, 2016 New York, NY
Panel: Geotargeting, Conquesting, Couponing: The State of Last Meter Tactics
We kick off OMMA Mobile Local surveying the most successful tactics in the battle over local mobile airspace. How do leading tactics like geo-targeting ads, conquesting competitor spaces and local couponing map against different marketing goals. Are local data and the mobile ad ecosystem up to the task of real-time geo-targeting? Is couponing already overused and cluttered in the space?