Wednesday, March 17, 2017
We’re at the dawn of the voice computing age, an emerging field of computer science underpinned by natural language processing, technology that both executes and learns from interactions between computers and human languages. In 2017, Apple’s Siri and Amazon’s Alexa are the clearest and most widely distributed examples of auditory chatbots, or voice-powered virtual assistants, but Google, Microsoft, Facebook and others are investing heavily in the technology, too. Are we witnessing the birth of a new medium? Does the emergence of voice come at the expense of other media? Will ad messaging follow closely behind? We assess the implication and application of voice for marketers.
MediaPost - Marketing
Voice Computing, Bots and…Ads?
MODERATOR
Alan Chapell, Principal, Chapell & Associates @chapell68
PANELISTS
Jacob Budin, Development Manager, Kettle
Ben Gaddis, President, T3 @bendgaddis
Greg Hedges, Director of Strategy, RAIN @replica78
Doug Robinson, Founder & CEO, FreshDigitalGroup
Labels: Speaking
