Chapell & Associates

Friday, May 19, 2017

Wednesday, March 17, 2017

MediaPost - Marketing

Voice Computing, Bots and…Ads?

We’re at the dawn of the voice computing age, an emerging field of computer science underpinned by natural language processing, technology that both executes and learns from interactions between computers and human languages. In 2017, Apple’s Siri and Amazon’s Alexa are the clearest and most widely distributed examples of auditory chatbots, or voice-powered virtual assistants, but Google, Microsoft, Facebook and others are investing heavily in the technology, too. Are we witnessing the birth of a new medium? Does the emergence of voice come at the expense of other media? Will ad messaging follow closely behind? We assess the implication and application of voice for marketers.

Alan ChapellPrincipalChapell & Associates  @chapell68
Jacob BudinDevelopment ManagerKettle 
Ben GaddisPresidentT3  @bendgaddis
Greg HedgesDirector of StrategyRAIN  @replica78

Doug RobinsonFounder & CEOFreshDigitalGroup 


posted by Alan on Friday, May 19, 2017

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