Wednesday, April 13, 2016 San Francisco, CA
NAI Summit, April 13, 2016 - Panel 1 PII vs. Non-PII: Is there still a distinction
The DoubleClick/Abacus case helped spur the creation of NAI in 2000 and led to one of the fundamental principles of the NAI Code - the distinction between Personally Identifiable Information (PII) and Non-Personally Identifiable Information (Non-PII), with heightened requirements for the collection and use of PII. The Federal Trade Commission (FTC) has said that the distinction continues to “lose significance” as technologies evolve and data collection increases. In fact, some (non-NAI members) already merge consumers’ PII with non-PII web browsing history to serve relevant advertisements, underscoring the FTC’s view. This panel will explore the rationale for maintaining the PII and Non-PII distinction. Panelists will debate the policy, privacy, legal, and business implications of eliminating this distinction, and discuss how Europe’s General Data Protection Regulation (GDPR) and the evolving definition of personal data impact this debate.
Moderator: Alan Chapell, Principal, Chapell & Associates @chapell68