AdExchanger: Programmatic I/O

Monday, September 16, 2013, New York, NY

Cookies and Consumer Privacy

Chapell and the other panelists will be discussing Do Not Track, Third-party cookie blocking and likelihood for privacy legislation in the U.S. over the next year.


Moderator:
John Ebbert, Publisher & Executive Editor,  AdExchager
Christian Field, Senior Counsel to Senator John D. Rockefeller IV (D-WV), Chairman, Senate Committee on Commerce, Science and Transportation
Denelle Dixon-Thayer, Vice President & General Counsel, Mozilla
Alan Chapell, President, Chapell Associates

IAPP Privacy Academy

September 30 - October 2, 2013, Seattle, WA

Is There A Technology Arms Race?

Over recent months there have been countless articles, columns, speeches and blog posts suggesting that the advertising industry is engaged in a technological arms race with browser companies, privacy advocates and others. Citing moves by Microsoft to turn on Do Not Track hearders by default in Internet Explorer, Apple's statements at W3C and Mozilla's announcement that Firefox will block third-party cookies, some commentators and industry thought leaders lament what they see as a counterproductive and potentially detrimental game of chess with the Internet and online advertising ecosystem. Moreover, debates seem to focus on the difference between first parties and third parties, rather than on shared values of promoting privacy and a robust marketplace for online advertising and ad-supported content. This panel will explore these issues from the perspective of third-party technology companies and intermediaries. Are we truly in an arms race? How did we get here? What is the potential impact on competition, innovation and, most importantly, consumers? Is there a responsible resolution that is win-win for everyone?

Alan Chapell, CIPP/US, President, Chapell & Associates, LLC
Joshua Koran, Senior Vice President, Product Management, Turn
Lydia Parnes, Partner, Wilson Sonsini Goodrich & Rosati