Chapell & Associates

Thursday, April 21, 2016

Wednesday, April 13, 2016 San Francisco, CA

NAI Member Summit 2016

NAI Summit, April 13, 2016 - Panel 1 PII vs. Non-PII: Is there still a distinction

The DoubleClick/Abacus case helped spur the creation of NAI in 2000 and led to one of the fundamental principles of the NAI Code - the distinction between Personally Identifiable Information (PII) and Non-Personally Identifiable Information (Non-PII), with heightened requirements for the collection and use of PII. The Federal Trade Commission (FTC) has said that the distinction continues to “lose significance” as technologies evolve and data collection increases. In fact, some (non-NAI members) already merge consumers’ PII with non-PII web browsing history to serve relevant advertisements, underscoring the FTC’s view. This panel will explore the rationale for maintaining the PII and Non-PII distinction. Panelists will debate the policy, privacy, legal, and business implications of eliminating this distinction, and discuss how Europe’s General Data Protection Regulation (GDPR) and the evolving definition of personal data impact this debate.

Moderator: Alan Chapell, PrincipalChapell & Associates 


posted by Alan on Thursday, April 21, 2016 | |

Thursday, May 19, 2016 New York, NY

All Mobile Is Local

Panel: Geotargeting, Conquesting, Couponing: The State of Last Meter Tactics

We kick off OMMA Mobile Local surveying the most successful tactics in the battle over local mobile airspace. How do leading tactics like geo-targeting ads, conquesting competitor spaces and local couponing map against different marketing goals. Are local data and the mobile ad ecosystem up to the task of real-time geo-targeting? Is couponing already overused and cluttered in the space?

Alan Chapell , Principal , Chapell & Associates 
Craig Elimeliah , Director of Creative Technology, North America , VML 


posted by Alan on Thursday, April 21, 2016 | |

Wednesday, April 6, 2016 San Francisco, CA

After Ad-Tech: Capturing the Marketing, Media (and Ad) Opportunities of 2021

Afternoon Keynote:

Presentation: 2021: The Year it all Comes Together for Digital

2021 is the year digital media turns 25. Will it be cause for celebration, or will we all be looking back fondly on our industry's kinder, gentler days? Digital Media Analyst and Futurist Alan Chapell takes a look at several current trends and predicts how they play out over time, including: permission marketing, click-bait publishing and consumer privacy perceptions.

Alan ChapellPrincipalChapell & Associates 

Panel: The Data-Driven Consumer: Imagining An Opt-In Ad Economy of 2021

How long has the industry been assuring consumers that tracking their online behaviors, preferences, personae and compromising their privacy gives them more relevant and better advertising and better media? But has it…really? Maybe users are blocking ads because the purported value exchange of advertising is invisible at best, laughable at worst. This panel explores the possibility of data collection becoming an opportunity for media and advertisers to reset the relationship. Will the media of 2021 need to better leverage opt-in relationships where the exchange of data for content is more transparent, clearly beneficial to the consumer and under her control? As content and data diffuses into the Internet of Things, especially, won’t permission-based marketing relationships become pretty much required. Why wait to figure out how this all will work?

Alan ChapellPrincipalChapell & Associates 
Alex GrothCEOGladly
Alexander OuvaroffSVP / Partner: National Account Managament LeadRosetta
Mike ParkerPresident, Western RegioniCrossing
Adam SeymourSVP, Managing DirectorCarat USA


posted by Alan on Thursday, April 21, 2016 | |

© 2005 by Alan Chapell & Associates LLC