Chapell & Associates

Friday, October 13, 2006

Re-Evaluating Click Fraud

iMedia Connection - October 12, 2006 A Chapell Article
We hear all the time that click fraud is one of most pervasive problems facing online advertising. Reports consistently place the percentage of click fraud in the search space at around 15 percent, while Google's and Yahoo!'s recent settlements with advertisers unhappy about fraudulent clicks focused additional industry attention on the issue.
posted by Alan on Friday, October 13, 2006 | |

Tuesday, October 03, 2006

Couponing in the Mobile Space

iMedia Connection - September 01, 2006

A Chapell Article

My grocery store recently installed a set of those automated check-outs. So instead of having a cashier ring up my purchases, I sometimes do the scanning myself. Right before I pay the automated teller always asks me if I have any coupons. I never do-- after all, who still clips and carries around paper coupons? ...
posted by Alan on Tuesday, October 03, 2006 | |

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