Chapell & Associates

Saturday, March 26, 2011

Fifth Annual Law & Information Society Symposium: Mobile Devices, Location Technologies & Shifting Values

Friday, March 25, 2011, New York, NY

Emerging Considerations for Transactional Practice


What new issues do mobile devices and location technologies raise? This panel will look at what practitioners can do to advise clients engaged in mobile computing and LBS. Topics of consideration may include: How do LBS providers allocate rights to mobile communications data? What happens to the location data upon dissolution or acquisition? What types of notice should providers give to users? Should the storage of location data occur on an opt in or opt out basis?

Panelists:
• Alan Chapell, Chapell & Associates, Chair of Privacy & Advocacy Committee, Mobile Marketing Association
• Brian Chase, General Counsel, Foursquare Labs, Inc.
• Fabiana Leek, Legal Director, North America, Nokia, Inc.
• Christopher Wolf, Partner, Hogan Lovells LLP

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posted by Alan on Saturday, March 26, 2011 | |

Tuesday, March 22, 2011

Digital Publishing Summit

Tuesday, March 29th, 2011

Privacy for Platforms Roundtable Discussion: The State of Online Behavioral Advertising Self-Reg: The Direct Marketing Association is actively enforcing the OBA Self-regulation program offered by the Digital Advertising Alliance (DAA), and the IAB is giving its members (which includes most companies in the audience) a six month window to join the OBA program. So now that the proverbial rubber is hitting the road, what do the platforms, networks and exchanges need to be doing in order to comply with this program? And how much do the answer(s) change for companies operating in the EU? Oh yeah, and what about mobile? Join an expert in privacy and interactive marketing as he walks you through a confidential working session on this important topic. -- PLATFORMS & TECH COMPANIES ONLY.

Moderator: Alan Chapell, President, Chapell & Associates

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posted by Alan on Tuesday, March 22, 2011 | |

Digital Publishing Summit

Monday, March 28th, 2011

Privacy for Platforms Roundtable Discussion: Browser-based Do Not Track: Back in December of last year, the Chairman of the Federal Trade Commission called upon the browser companies to provide consumers with a the ability to ensure that online companies do not track them. While a number of key details still need to be worked out, each of the major browser manufacturers has their own approach to DNT. And each approach provides a unique set of challenges to companies in the online media chain. This session will walk through how we got here and explore some key concepts that companies in this space should be thinking about regarding DNT – including how DNT may work with the existing OBA self-reg program. Join an expert in privacy and interactive marketing as he walks you through a confidential working session on this important topic. -- PLATFORMS & TECH COMPANIES ONLY.

Moderator: Alan Chapell, President, Chapell & Associates

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posted by Alan on Tuesday, March 22, 2011 | |

Monday, March 21, 2011

60 Speakers, 60 Minutes, 60 Ways “Personalization” is Revolutionizing the Field of Marketing As We Know It.

Tuesday, March 29th

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posted by Alan on Monday, March 21, 2011 | |

MIMA EVENTS

Wednesday, March 23, 2011

PRIVACY IN ADVERTISING. WHAT YOU DON'T KNOW MIGHT HURT YOU

Are you running behavior ad campaigns? Thought about who owns your data? Privacy guru Alan Chapell has.

Join us for an insightful and informative morning as Alan talks about who owns the data in theory and reality, the potential direction of proposed legislation, and what every interactive marketer should know to get their house in order and keep their company from a disastrous privacy lawsuit.

Because this topic is evolving at light speed, we've allowed extra time for your questions. So bring your burning topics, your stumpers and general questions about the meaning of life and data anonymity.

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posted by Alan on Monday, March 21, 2011 | |

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