Chapell & Associates

Thursday, December 06, 2012

 iMedia Agency Summit

December 2-5, 2012 Scottsdale, AZ

Privacy Debate: Urgent Issue or Industry Hype?

Consumer privacy and protection has long been discussed in the digital advertising world with fear and speculation. We all remember well the dismal fate of the telemarketing business once the "Do Not Call" registry was enacted. Exactly how far away is the interactive media industry from a severe FTC "Do Not Track" law that could dramatically change the landscape of our business? And, how exactly should we be regulating our tracking practices as an industry before Congress does it for us with strident do-not-track legislation that will allow consumers to block marketers from collecting information about their online activities.
Join Alan Chapell, President, Chapell & Associates, in a spirited debate with privacy experts and luminaries Marc Groman, Executive Director, General Counsel, NAI Omar Tawakol, CEO, BlueKai. Chapell will provide insight into the day's current privacy debate, pro and con. Groman and Tawakol will each take opposing stances from consumer advocacy fighting for increased privacy in the name of safety, and the marketers fighting to preserve current tracking behavior in the name of delivering consumers a richer interactive experience with targeted advertising and content. This isn't your typical privacy discussion. Prepare for an impassioned point, counter-point debate, along with the opportunity to share your point of view and privacy best practices.

Alan Chapell, President, Chapell & Associates
Marc Groman, Executive Director, General Counsel, NAI
Omar Tawakol, CEO, BlueKai


posted by Alan on Thursday, December 06, 2012 | |
November 8, 2012New York Marriott Marquis
Panel: Will The Viewable Impression Really Change Anything?

For over a decade, the dirty little secret of online display was that a startlingly large number of ads got counted by buyers and sellers as “served” that were never seen. Media buyers and much of the ad economy appear to support an evolving “viewable impression” metric. How and when will this change the game of online display? Which players and models get helped or hurt? More importantly, can this focus on the state of the Web page itself finally get publishers to clear out the clutter? Shouldn’t share of voice and ownership of the page be a greater part of the premium display story? Shouldn’t the increased engagement metrics from cleaner, leaner mobile and tablet environments teach us something about the role of user experience in ad effectiveness? We bring together both buyers and sellers to discuss measuring and maximizing real engagement.

Alan Chapell, President, Chapell & Associates
Andrew Casale, VP, Strategy, Casale Media 
Andrew Shebbeare, Founding Partner & Chief Strategist, Essence Digital 
Tom Shields, Co-Founder/CSO, Yieldex 
Cat Spurway-Hepler, SVP, Strategy and Marketing, PointRoll 
Jeremy Stanley, CTO, Collective


posted by Alan on Thursday, December 06, 2012 | |

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