MinDay - Engagement Panel

April 15, 2008 10:15AM - New York
The New Measure of Success: Metrics in the Age of Engagement
Engagement is the new mantra of online publishing, but how do publishers define and measure this concept and gather from their audience the data points that are the new coin of the realm in interactive advertising? What metrics really matter most with advertisers? Is it “time spent” or “audience reach?” Do video, digital magazines, mobile, podcasting and other emerging media enhance or confuse the numbers game online? Our panelist will explore how publishers can make best use of their site and audience numbers with media buyers.

• Debbie Solomon Senior Partner, Research Director, MindShare
• Carolyn Creekmore - Vice President, Client Services, Nielsen Online
• Robert Ames - VP & GM Digital Automotive Group, Hachette Filipacchi Media U.S
• Alan Chapell - President, Chapell & Associates

A Privacy Officer's worst nightmare

I just received an email about refinancing my home. Notice that the account manager suggests that I send him my social security number to him via email. Ugh!

Hello, my name is Brian H.,

It appears that we may have missed an opportunity to satisfy your financial needs (ie. your recent internet inquiry). I am a SENIOR SALES MANAGER with XXXX's Financial Division. With recent changes in the market (interest rate fluctuations and loan program restrictions) it is very important that we touch base SOON! We still have multiple loan programs with interest rates between 4.875% and 5.875%.

Please call me today for a complimentary home loan analysis. It's my job to recognize your needs and tailor a loan program to give you the features you want, whether your priority is:

* Affordable Overall Monthly Payments
* Debt Consolidation
* Home Improvements
* Getting Cash
* Fast Funding

You can reach me directly at 847-545-3982. I welcome the opportunity to serve your home financing needs in this rapidly changing market.! I only need 10 minutes of your time to qualify you.

Or if you would like to communicate via email, I need the following information to send you a quote via email:

* Full name of everyone on your current mortgage
* Social Security number
* Date of birth
* Annual income (specify wage earner or self employed)
* Current assets (401K, etc)
* Employer name
* Property address
* AND MOST IMPORTANTLY YOUR FINANCING GOALS (cash out, shorter term, fixed term, interest rate reduction and or debt consolidation)

Thank you again for your inquiry. XXXX Financial offers a wide range of home loan products, common sense underwriting, flexible income documentation, and more.

Sincerely,
Brian H.

Sales Manager

XXXX Bank, FSB