The evolving networks and exchanges marketplace gives rise to a host of thorny issues. Who owns the data? What does transparency really mean? Who should be responsible for privacy—and can it really be maintained? In this session, industry insiders offer their perspectives on how to manage these issues.
Introduction by:David Jacobs, Senior Vice President of Publisher Services, AOL, Advertising.com Moderator:Alan Chapell, President, Chapell & Associates Joe Apprendi, Chief Executive Officer, Collective Ramsey McGrory, Vice President, North American Marketplaces, Yahoo! George Pappachen, Chief Privacy Officer, Kantar/WPP Kirby Winfield, President and Chief Revenue Officer, Mpire
Mobile Ad Targeting and Government Regulation: From "Laissez Faire" to "Doctrinaire"?
Mobile Marketing has experienced significant growth over the past few years. And with that growth has come increased attention and scrutiny on privacy and compliance issues. Join an online media veteran and privacy expert as he explores the delta between innovation and regulation.
The 2010 Interactive Insights Summit will be packed with case studies, best practices, tips and leading-edge thinking. The presentations and panels will arm you with actionable items to take back to the office with you. The exclusive networking events will give you the rare opportunity to mingle and with other industry leaders in an intimate setting.
