Tuesday, April 20, 20104:00 - 5:30 pm,Washington, DC
Building a Successful Privacy Practice: Advice from Freelance Privacy Pros
So you'd like to start your own privacy firm. You've told your family, your friends and your entire rolodex of work contacts that you've setup shop. Now what? What are the most important things to be thinking about and doing? What are the pitfalls to avoid? How are you planning on generating business? Share your insights and ask questions about some of the key dilemmas facing independent privacy consultants: How do you market yourself as an “indie” privacy professional? How do you figure out who your customer is? What is the right price point? How do you position yourself against the larger firms? How can you evaluate partnerships to minimize interactions with time wasters?
Alan Chapell, CIPP, President, Chapell & Associates, LLC
Wednesday April 28, 2010 9:00 am - 12:30 pm, New York City Bar
Advising Clients How to Collect, Use & Protect Information
Every industry collects, uses, and stores information from one source or another, including customers, employees, and business partners. As the volume of data collected and stored by companies explodes, the number - and complexity - of laws affecting privacy and security have as well. Privacy and security of data is now a key concern of every client, and attorneys should be familiar with the general privacy principles and laws that apply in order to properly guide clients in any industry. This session will provide an overview of the hottest issues in privacy and security law, including security breaches, information security programs, advertising, industry-specific obligations, new and pending legislation, and practical guiandance to help any organization better manage its information gathering, dissemination, and use practices.
Alan Chapell, President - Chapell Associates Gary Kibel, David & Gilbert LLP Leonard Gordon, Director, Northeast Regional Office - Federal Trade Commission Nuala O'Connor Kelly, Senior Counsel, Information Governance & Chief Privacy Leader -GE Hilary M. Wandall, Global Privacy Leader - Merck & Co., Inc.
Alan Chapell, President, Chapell & Associates will deliver the keynote address: "Government Regulation: ADjust or ADmageddon?" What are the emerging standards for privacy and interactive ad targeting? And what should the operations side be thinking about to help protect the business side from the law of unintended consequences? Join an online media veteran and privacy expert as he explores the delta between innovation and regulation.
Up to now behavioral targeting techniques have generally relied on Web surfing, search, or social media activity to create audience profiles. However, new companies have emerged with platforms can take you a step closer to your consumer base by targeting people based on their actual transactions. In this session, we’ll take a careful look at the efficacy of these transactional targeting channels and the best ways to successfully leverage this gold mine of consumer data. We’ll also give you a preview of the privacy concerns and solutions that arise when transactional data comes into play. Join us for an insider view of how a new form of BT could be applied to your needs with minimal risk.
Alan Chapell, President, Chapell & Associates Glenn Fishback, SVP, Adify Media Tom Phillips, President and CEO, Media6Degrees Omar Tawakol, CEO, BlueKai Todd Teresi, Chief Revenue Officer, Quantcast Hans Theisen, CRO and Co-founder, Cardlytics
Smackdown: Consumers Privacy vs. Advertiser Revenue
In early 2009 the Federal Trade Commission became more vocal on its opinions regarding online advertising and privacy policies. To sum it up, the FTC has basically been saying advertisers are not disclosing how they collect information on users well enough. So what could happen to the future of advertising and online publishers if the FTC bans tracking consumers web activity? Let's discuss options, actions the industry is currently taking and the potential risks to advertisers and consumers if the bill passes. This panel is sponsored by Rubicon Project.
Alan Chapell, Chapell & Associates Alison Pepper, IAB Jordan Mitchell, the Rubicon Project Ingrid Sanders, TARGUSinfo Jay Habegger, OwnerIQ
