Emerging Considerations for Transactional Practice
What new issues do mobile devices and location technologies raise? This panel will look at what practitioners can do to advise clients engaged in mobile computing and LBS. Topics of consideration may include: How do LBS providers allocate rights to mobile communications data? What happens to the location data upon dissolution or acquisition? What types of notice should providers give to users? Should the storage of location data occur on an opt in or opt out basis?
Panelists: • Alan Chapell, Chapell & Associates, Chair of Privacy & Advocacy Committee, Mobile Marketing Association • Brian Chase, General Counsel, Foursquare Labs, Inc. • Fabiana Leek, Legal Director, North America, Nokia, Inc. • Christopher Wolf, Partner, Hogan Lovells LLP
Privacy for Platforms Roundtable Discussion: The State of Online Behavioral Advertising Self-Reg: The Direct Marketing Association is actively enforcing the OBA Self-regulation program offered by the Digital Advertising Alliance (DAA), and the IAB is giving its members (which includes most companies in the audience) a six month window to join the OBA program. So now that the proverbial rubber is hitting the road, what do the platforms, networks and exchanges need to be doing in order to comply with this program? And how much do the answer(s) change for companies operating in the EU? Oh yeah, and what about mobile? Join an expert in privacy and interactive marketing as he walks you through a confidential working session on this important topic. -- PLATFORMS & TECH COMPANIES ONLY.
Moderator: Alan Chapell, President, Chapell & Associates
Privacy for Platforms Roundtable Discussion: Browser-based Do Not Track: Back in December of last year, the Chairman of the Federal Trade Commission called upon the browser companies to provide consumers with a the ability to ensure that online companies do not track them. While a number of key details still need to be worked out, each of the major browser manufacturers has their own approach to DNT. And each approach provides a unique set of challenges to companies in the online media chain. This session will walk through how we got here and explore some key concepts that companies in this space should be thinking about regarding DNT – including how DNT may work with the existing OBA self-reg program. Join an expert in privacy and interactive marketing as he walks you through a confidential working session on this important topic. -- PLATFORMS & TECH COMPANIES ONLY.
Moderator: Alan Chapell, President, Chapell & Associates
You’ve either seen it, or used it in your own marketing mix: Ads that appear based on that book you loved in 6th grade. Product recommendation engines that know you better than you know yourself. Behavioral targeting and artificial intelligence algorithms that show the right offer, at just the right time.
We call it the “Personalization Revolution,” and it’s been quietly enabling a select number of marketers to create not just windfall profits—but also far deeper relationships with customers, constituents, and the marketplace.
The fact is, if you’re a marketer, you probably are already using personalization. But you’re likely unaware of the extraordinary benefits that personalization can bring. And, as a result, you may just be missing out on one of the most important—and historic—developments in marketing over the past century.
Enter The Future of Marketing II: The Personalization Revolution, a virtual “microconference” featuring 60 industry analysts, CMOs, leading technologists, authors, bloggers, and more telling the story of personalized marketing in just 60 minutes. They’ll reveal the technology that drives it, the ethical issues that have resulted from its use, successful examples in action, and the implications that we all need to understand and consider.
PRIVACY IN ADVERTISING. WHAT YOU DON'T KNOW MIGHT HURT YOU
Are you running behavior ad campaigns? Thought about who owns your data? Privacy guru Alan Chapell has.
Join us for an insightful and informative morning as Alan talks about who owns the data in theory and reality, the potential direction of proposed legislation, and what every interactive marketer should know to get their house in order and keep their company from a disastrous privacy lawsuit.
Because this topic is evolving at light speed, we've allowed extra time for your questions. So bring your burning topics, your stumpers and general questions about the meaning of life and data anonymity.
