Location-based advertising is no longer a trend; it’s a complete shift in thinking. In fact, BIA Kelsey estimates that U.S. location-targeted mobile ad revenues are projected to grow from $4.3 billion in 2014 to $18.2 billion in 2019, a 33.5 CAGR. Monica Ho, Head of Marketing at xAd and MMA North American Board Member and Location Committee Co-Chair, is bringing together a team of experienced advisors that will foster a supportive setting for location therapy. Participants will leave with a clear picture of how they can apply location data and insights to drive meaningful and measurable impact on their business and a support network of experts. Be prepared for a therapeutic breakthrough on the road to location-fueled success! Alan Chapell, President, Chapell Associates Andy Chu, Division VP, GM, Mobile and Community Experiences, Sears Monica Ho, Head of Marketing, Infrastructure, xAd Brandon Rhoten, VP, Digital & Social Media, Wendy's International
IoT LUNCH FORUM WITH THE FTC – PRIVACY, SECURITY & THE INTERNET OF THINGS
After you have had time to eat lunch, we will gather back at the main-stage to discuss perhaps the most critical subjects moving forward as large corporations and scrappy upstarts alike vie for a piece of the Internet of Things pie – privacy and security. We are already hearing about potential hacks on connected cars and have heard doomsday scenarios of hackers taking over connected city grids, buildings, and even micro-sensors in the human body. Are we doing enough as an industry to insure maximum protection and security for the increasingly connected consumer and critical connected systems, sensors, and buildings? Join our session leader, privacy expert Alan Chappell, Daniel Kaufman, Deputy Director of Consumer Protection at The FTC, and other leading security executives to discuss the state of IoT security and privacy, the Federal Government’s emerging expected standards and protections, and what we need to do as an industry to maximize security and privacy in our increasingly connected world.
Session Leader: Alan Chapell, Founder & Principal, CHAPELL & ASSOCIATES
Daniel Kaufman, Deputy Director, Consumer Protection, Federal Trade Commission
The focus of this discussion is digital privacy for brands. In this session, a digital privacy law expert will discuss:
Historical perspective: the growth of the modern day privacy movement
A 101 of privacy rules
Key privacy triggers: types of data, jurisdiction, use of data
Mobile and cross-platform: the future of digital marketing and audience creation
Managing your internal privacy and legal teams to drive revenue
Europe's opt-in dystopia: how will American companies compete?
You will leave with a better sense of the questions you need to think about as you build your internal media teams. Alan will use language that marketers can understand – no legal speak – while also engaging and entertaining.
Alan Chapell (@Chapell68), President, Chapell & Associates
With an infinite number of potential interactions between and among devices, the role of data will be transformed all while companies are investing tens of millions to harness that data for real time use. But IoT data is still unchartered territory where the owners and gatekeepers are yet to be defined. How will data be normalized across channels and made accessible to marketers? And how can brands and agencies sift through the most timely and useful morsels of information and leverage them for constantly, on-the-move consumers?
